Copywriting brings a certain tension. On one hand you would like to write in such a way that attracts and please your readers. On the other hand you also would like to see that search engines do find you (SEO).
I do think that when you focus on writing for your readers, in the end the search engines automatically will find you. The question is: how do I do that....................?
It is also said that search engines, these days, behave like readers. The consequence is that your approach could be more or less similar.
This means that there are a few rules to keep in mind when copywriting.
1) the keyword must be included in the title
2) the keyword must be included the text heading
3) Start with the keyword (if possible)
4) repeat the keyword (more then once) in the text
5) where possible, use links
Following the above rules means that you're writing a good content for your readers, hence, the search engines also will see it as a good content.
When you're convinced that you should focus on, so called, SEO copywriting you'll find here more information on that subject.
However, I do think that the bottomline is: Focus on your readers and forget the search engines. The search engines the will automatically find you.
Untill next time
Humphry
visit my website: http://www.incomeonlinesecrets.com/
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